During 1966, Bud Bushnell established Genie Industries. During that time, he purchased the manufacturing rights to a material lift which functioned on compressed air. The name Genie came from the "magic in the bottle" that was utilized to raise and lower the hoist. This mechanism really impressed clients and therefore, the name was established.
Genie has moved into many new markets, because the need for work platforms and lifts grew. Over time, when the requirements for new machines to meet many applications grew, the company made itself recognized in many new markets. Like for example, Genie went into production with telehandlers, stick booms, articulated booms, light towers and man-lifts.
Due to the economic downturn in the start of the 2000s, Genie decided to secure a partner who held the same values. They partnered up along with Terex Corporation. This company has a history acquiring equipment manufacturers throughout the world who proved to be a good business match. Genie Industries was sold during the year 2002 and became a part of Terex Corporation.
During the early years after the sale, it was determined to maintain the Genie brand name within the Terex Aerial Work Platforms or AWP segment of Terex, because of the name's solid reputation in the marketplace. Hence, all Genie machines continue to be sold under the Genie brand name.
Genie takes pride in listening to their clients. The company is devoted to continually improving efficiency and quality and is also dedicated to minimizing waste. Even long after the sale has been closed, the company concentrates on offering outstanding support. These are the very work practices that have made Genie a trusted brand name over the past decades and continue to keep their reputation for quality and top-of-the-line machinery.
Genie's DC and Bi-Energy equipment are emission-free, quiet equipment capable of working in delicate work settings. Where the equipment must be driven significant distances, such as in industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator with the advantages of a 48V DC equipment.
Telescopic booms offer greater horizontal reach, compared to any of the various aerial platforms. These machines are ideal for limited access areas or small areas in all kinds of environments. The Genie Telescopic S booms have been engineered to offer utmost productivity. These machinery deliver the drive speed and supreme traction you require in order to travel around the work site and job area.